A Tale of Fashion, Culture, and Advocacy

JOURNEY

From Ijevan to Paris, Mischa Simonyan's journey blends Armenian heritage with folklore and mythology, creating a unique fashion-culture fusion. Overcoming disability, he's not just a fashion success but an advocate for inclusivity. Mischa's unique use of colors, like shades of grey, adds depth and mystery to his designs. He's more than a brand; he's a symbol of hope and change in fashion.

BOUNDLESS

Mischa's remarkable story serves as a powerful reminder that creativity knows no bounds, and adversity can be transformed into a driving force for positive change.

VISION

He sees fashion as a medium for storytelling, where every thread carries a narrative, and every stitch weaves a connection between cultures.

A Tale of

Fashion, Culture,
and Advocacy

Born in Ijevan, Armenia, Mischa Simonyan's journey from a small Armenian town to Paris is an inspiring tale of determination and creativity. He's the force behind Mischa, blending his Armenian heritage with folklore and mythology.

Despite facing life with a disability, Mischa thrived and made his mark in Paris, the fashion capital. This brand pays homage to his roots while incorporating elements from Armenian and Greek tales, creating a unique fusion of fashion and culture.

Beyond fashion, Mischa advocates for disability rights, using his platform to raise awareness and promote inclusivity. From Ijevan to Paris, Mischa Simonyan's story isn't just a fashion success; it's a testament to the power of creativity and advocacy. Mischa is more than a brand; it's a symbol of hope and change, redefining the fashion industry.

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What sets Mischa apart is his deep-rooted fascination with folklore and mythology, but it's not just the stories themselves that captivate him. Mischa's creative genius extends to his unique exploration of colors and their limitations. He sees colors not just as a palette but as characters in his designs, each with its own story to tell.

He masterfully employs liminal colors, such as various shades of grey, to blur the lines between contrasting elements, creating a sense of ambiguity and mystery in his pieces. In his hands, colors become more than mere aesthetics; they become an integral part of the narrative he weaves, adding depth and complexity to his already captivating fusion of fashion and culture.

I AM AOI, A MODEL/ACTRESS,

AND AN EXCLUSIVE GIRL WHO LOVES ACTING